DLG section: stakeholder management

Super, we've now planned, executed and completed the experiment. We're in the last section of the project, that also happens to be one of the most important sections, i.e stakeholder management.

1. Problem statement & overview
2. Hypothesis, goal setting & success metrics
3. Experimentation design: Part 1
4. Experimentation design: Part 2
5. Post experiment learnings & next steps
6. Stakeholder management

Stakeholder management

Getting buy in and building influence is really just about who, when and what to communicate. If you do build a muscle for this, you’re golden. Here’s a framework for you to think this through.

Here are some tips on stakeholder management:

Personalise communication: Adjust the level of detail depending on the audience—executives need high-level summaries, while product teams may need deep insights.
Early Alignment: Secure buy-in at the hypothesis stage to prevent pushback later.
Regular Updates: Keep stakeholders informed through structured updates.
Data-Driven Insights: Use clear data to support conclusions and recommendations.
Transparency on Failures: Clearly communicate learnings, even if an experiment doesn’t succeed.

Stakeholder Group	When to Communicate	What to Communicate
Your Manager & Leadership	When you first define the hypothesis	High-level objectives, expected impact, and key metrics
Cross-functional Teams	Before the experiment goes live	Scope of the experiment, implementation details, dependencies
Peers & Product Teams	During the experiment	Progress updates, any blockers, initial observations
All Stakeholders	Post-experiment	Final results, key learnings, recommendations for next steps